Hi, I'm Alina

Data. Growth. Product.

A little about me.

I've spent the last decade bouncing between startups and Fortune 500s across three continents, always at the intersection of data, product, and the story they're trying to tell.

When I'm not working, I'm chasing golden hour with a camera or just getting lost somewhere in NorCal.

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Segmentation ARR NPS First-Party Data North Star GTM ARPU Clean Rooms Conversion Persona Drip Campaign Intent Signal Segmentation ARR NPS First-Party Data North Star GTM ARPU Clean Rooms Conversion Persona Drip Campaign Intent Signal Segmentation ARR NPS First-Party Data North Star GTM ARPU Clean Rooms Conversion Persona Drip Campaign Intent Signal

What I'm into right now.

The kind of work that gets me out of bed. (Well, that and coffee.)

Healthcare

AI in Healthcare

Working with Google Healthcare to figure out where AI actually helps patients and providers, not where it sounds good on a slide deck.

Data Strategy

First-Party Data Strategy

Wrote the book on this one (literally). Helping brands make sense of their customer data: ethically, privately, and in a way that actually moves the needle.

Go-to-Market

Product Marketing & GTM

From positioning to launch day. Making sure the thing you built is the thing people actually want to buy. 15+ launches across tech, fashion, and CPG.

Segment360

I built a company from nothing.
Then it got acquired.

Segment360 was a data platform for Shopify merchants. From the first line of code to a team of 15 across two continents. Three years later, we handed the keys over.

2022 First commit. First paying customer. Just me, a laptop, and a "this might actually work" kind of energy.
2023 0 merchants trusted us. Revenue doubled. I learned what "product-market fit" actually feels like.
2024 Revenue doubled again. Hundreds of conversations with real people who shaped every feature we shipped.
2025 Acquired. The thing I poured everything into found a bigger home.
segment360.com →
must read!
First-Party Data Activation book cover
First-Party Data
Activation
Manning Publications
The book

First-Party Data Activation

Modernize Your Marketing Data Platform

Manning Publications

with Oscar Kennis & David H. Joosten

Everything I know about making first-party data actually useful, from privacy-first collection to AI-powered personalization. It took 18 months (and a lot of coffee) to write. Available in print, digital, and liveAudio.

Manning Amazon Simon & Schuster Barnes & Noble Google Play Apple Books Harvard Book Store O'Reilly

Endorsements

"Visionary and deeply practical."

- Carrie Tharp, Google

"This isn't a trend. It's a shift. If you're not compounding growth with first-party data and agentic AI, you're already behind. A must-read!"

- Chris O'Neill, GrowthLoop

"A powerful guide for marketing activation on Snowflake."

- Sridhar Ramaswamy, Snowflake

"A strategic playbook for activating first-party data."

- Jim Lecinski, Northwestern University's Kellogg School

"Timely, strategic, and actionable advice. Read it and use it."

- Frank Cespedes, Harvard Business School

"Visionary and deeply practical."

- Carrie Tharp, Google

"This isn't a trend. It's a shift. If you're not compounding growth with first-party data and agentic AI, you're already behind. A must-read!"

- Chris O'Neill, GrowthLoop

"A powerful guide for marketing activation on Snowflake."

- Sridhar Ramaswamy, Snowflake

"A strategic playbook for activating first-party data."

- Jim Lecinski, Northwestern University's Kellogg School

"Timely, strategic, and actionable advice. Read it and use it."

- Frank Cespedes, Harvard Business School

"Visionary and deeply practical."

- Carrie Tharp, Google

"This isn't a trend. It's a shift. If you're not compounding growth with first-party data and agentic AI, you're already behind. A must-read!"

- Chris O'Neill, GrowthLoop

"A powerful guide for marketing activation on Snowflake."

- Sridhar Ramaswamy, Snowflake

"A strategic playbook for activating first-party data."

- Jim Lecinski, Northwestern University's Kellogg School

"Timely, strategic, and actionable advice. Read it and use it."

- Frank Cespedes, Harvard Business School

The road here.

The short version of a long story. (You're welcome.)

2025 – Present
Senior Consultant
The Data Sherpas
Google Healthcare & Life Sciences. AI where it actually matters.
2022 – 2025
Founder
SEGMENT360
Data platform for Shopify merchants. Zero to 1,000+ stores, acquired.
2023 – 2025
Co-Author
Manning Publications
18 months of writing, rewriting, and “are we done yet?”
2021 – 2022
Consultant
TelevisaUnivision
Data for 100M+ viewers. Disney, Coca-Cola, Toyota, Walmart.
2014 – 2020
Brand Strategist
EJ United Brands
Early-stage to Fortune 500. 15+ launches, countless pitch decks.
What’s Next
The Future
 
Making AI useful in healthcare. Writing more. Building more. Sleeping less.

grab & drag to explore

Through the lens. Click anywhere to see the full portfolio
Wild Wonder
Seaside Treasures
Botanic Bliss
Enchanted Bloom
Heavenly Harvest
Infinite Horizons
Wild Wonder
Seaside Treasures
Botanic Bliss
Enchanted Bloom
Heavenly Harvest
Infinite Horizons
Wild Wonder
Seaside Treasures
Botanic Bliss
Enchanted Bloom
Heavenly Harvest
Infinite Horizons
Wild Wonder
Seaside Treasures
Botanic Bliss
Enchanted Bloom
Heavenly Harvest
Infinite Horizons
view the full collection →
one more thing

You scrolled all the way down.
That means something.

Drop me a line about data, growth, books, photography, or literally anything. I'm always up for a good conversation.

Want some vibes?
I've got some chill lofi playing in the background. Hit play if you're into it.