Alina D. Magauova working at her cozy desk. A warm scene featuring a silver tabby cat, sunset over a wildflower meadow, camera, coffee, and a laptop with code.

Alina D. Magauova

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late night? same — explore the desk
Alina D. Magauova working at her cozy desk. A warm scene featuring a silver tabby cat, sunset over a wildflower meadow, camera, coffee, and a laptop with code.

Alina D. Magauova

Strategist · Builder · Author · Photographer

dental help lookup
☕

Hi, I'm Alina.

Data. Growth. Product.

I've spent the last decade bouncing between startups and Fortune 500s across three continents, always at the intersection of data, product, and the story they're trying to tell.

Founded a company (acquired). Wrote the book. Now making AI useful in healthcare.

And yes, that's my cat on the desk. Professional desk warmer, full-time nap specialist. She keeps me company during morning coffee and late-night deadlines. Every great idea I've ever had was approved by her first. ♡

Healthcare

AI in Healthcare

Working with Google Healthcare to figure out where AI actually helps patients and providers.

Data Strategy

First-Party Data Strategy

Wrote the book on this one (literally). Helping brands make sense of their customer data: ethically, privately, and in a way that actually moves the needle.

Go-to-Market

Product Marketing & GTM

From positioning to launch day. Making sure the thing you built is the thing people actually want to buy. 15+ launches across tech, fashion, and CPG.

My Journey

2025 – Present
Senior Consultant
The Data Sherpas

Google Healthcare & Life Sciences.

2022 – 2025
Founder
Segment360

Zero to 1,000+ stores, acquired.

2023 – 2025
Co-Author
Manning Publications

The book I wish I'd had while building Segment360.

2021 – 2022
Consultant
TelevisaUnivision

Data for 100M+ viewers.

2014 – 2020
Brand Strategist
EJ United Brands

15+ product launches.

💻

Built. Scaled. Acquired.

A startup story in three years and a lot of coffee.

Segment360 was a data platform for Shopify merchants, from the first line of code to a team of 15 across two continents.

2022

First Commit

First paying customer.

2023

0+ Merchants

Revenue doubled.

2024

Scaling

Revenue doubled again.

2025

Acquired ✦

Found a bigger home.

segment360.com →
📚

First-Party Data Activation

First-Party Data Activation

Manning Publications

Alina D. Magauova, Oscar Kennis, David H. Joosten

Everything about making first-party data useful, from privacy-first collection to AI-powered personalization.

"Visionary and deeply practical."

— Carrie Tharp, Google

"This isn't a trend. It's a shift. A must-read!"

— Chris O'Neill, GrowthLoop

"A powerful guide for marketing activation."

— Sridhar Ramaswamy, Snowflake

"A strategic playbook for activating first-party data."

— Jim Lecinski, Kellogg School

"Timely, strategic, and actionable advice."

— Frank Cespedes, Harvard Business School

ManningAmazonBarnes & NobleTargetSimon & SchusterHarvard Book StoreGoogle PlayApple Books
📷

Through the Lens

I love taking photos. It's the one thing I do that isn't about moving fast. Looking through a lens teaches you to appreciate the tiny, quiet details and honestly, there's no better way to understand the bigger picture.

Wild WonderSeaside TreasuresBotanic BlissEnchanted BloomHeavenly HarvestInfinite HorizonsWild WonderSeaside TreasuresBotanic BlissEnchanted BloomHeavenly HarvestInfinite Horizons
view full portfolio →buy prints →
🛠️

Tools & Side Projects

Free, open-source. No signups, nothing stored.

Dental Help Finder

For finding affordable dental care near you. About thirty seconds. No signup.

Dentalopen →
📖

My Reading Shelf

My most-loved seven.

Until the End of Time
The Hobbit
An Immense World
The Fabric of the Cosmos
The Lord of the Rings
Sapiens
The Laws of Human Nature

For the long middle of building.

The Power Broker
An American Sickness
Working Backwards
The Soul of a New Machine
Zero to One
7 Powers
The Hard Thing About Hard Things
Continuous Discovery Habits
Deep Medicine
The Outsiders
Powerful
Sam Walton: Made in America
The Mom Test
Good Strategy Bad Strategy
Shoe Dog
The Checklist Manifesto
Empowered
The Innovator's Dilemma
High Output Management
Never Split the Difference
The Everything Store
Amp It Up
BE 2.0
The Worlds I See
✍️

Writing & Thinking

Where the ideas go when they leave the desk.

Substack →Medium →
💡 Did You Know?