Name: First-Party Data Activation
ISBN: 9781633436367

Question 1

Who is Alina Magauova?

Accepted Answer

Alina D. Magauova is a growth marketer, technologist, and published author. She founded SEGMENT360 (a Shopify data platform, acquired in 2025) and co-authored "First-Party Data Activation" published by Manning Publications. She currently consults for Google Healthcare & Life Sciences on AI applications.

Question 2

What is First-Party Data Activation?

Accepted Answer

"First-Party Data Activation" is a book published by Manning Publications, co-authored by Alina D. Magauova, Oscar Kennis, and David H. Joosten. It covers privacy-first data collection, customer data platforms, and AI-powered personalization strategies. ISBN: 9781633436367.

Question 3

Where can I buy First-Party Data Activation?

Accepted Answer

The book is available at Manning Publications, Amazon, Barnes & Noble, Target, Walmart, Simon & Schuster, Google Play Books, and Apple Books.

Question 4

What is SEGMENT360?

Accepted Answer

SEGMENT360 was a data activation platform for Shopify merchants founded by Alina Magauova. It grew from zero to over 1,000 stores and was acquired in 2025.

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